MicroCalc
BUSINESS DASHBOARD
Lowest Grow Cost
$2.14
Genovese Basil
Best Retail Margin
64.8%
Black Oil Sunflower
Best Restaurant Margin
69.1%
Black Oil Sunflower
Best Living Slot Eff.
$102.04/mo
Black Oil Sunflower
Average Grow Cost Breakdown
$2.84 AVG GROW COST
Seed 33%
Soil 37%
Labor 19%
Electric 11%
Average Margin by Channel
Retail
57.3%
Restaurant
47.5%
Living Tray
88.5%
Margin vs Slot Efficiency (Retail)
Gross Margin % $/Slot/Mo Radish Black Oil Sunflower Genovese Basil Broccoli Pea Cantaloupe
Radish
Black Oil Sunflower
Genovese Basil
Broccoli
Pea
Cantaloupe
All Varieties Ranked by Channel
Grow Cost Pure COGS to grow — no harvest, no packaging
# Variety Cost/Tray Cost/oz Seed Labor Time
Genovese Basil $2.14 $0.54 $0.18 $0.53 1.6 min
2 Broccoli, Waltham 29 $2.36 $0.33 $0.39 $0.53 1.6 min
3 Black Oil Sunflower $2.79 $0.17 $0.69 $0.53 1.6 min
4 Pea, Sweet Dun $3.01 $0.19 $1.31 $0.53 1.6 min
5 Cantaloupe $3.28 $0.31 $1.32 $0.53 1.6 min
6 Radish, Rambo $3.48 $0.41 $1.78 $0.53 1.6 min
Retail Grocery clamshells & containers
# Variety Margin Profit/Tray Cost/Tray $/Slot/Mo Cost/oz Profit/oz
Black Oil Sunflower 64.8% $13.19 $7.16 $49.48 $0.45 $0.82
2 Pea, Sweet Dun 63.7% $12.94 $7.37 $38.81 $0.46 $0.81
3 Cantaloupe 60.9% $11.60 $7.45 $34.81 $0.70 $1.10
4 Radish, Rambo 58.9% $10.77 $7.52 $40.38 $0.89 $1.27
5 Broccoli, Waltham 29 57.2% $7.26 $5.44 $21.79 $0.77 $1.03
6 Genovese Basil 38.3% $2.75 $4.44 $8.26 $1.11 $0.69
Restaurant Wholesale bulk format for chefs
# Variety Margin Profit/Tray Cost/Tray $/Slot/Mo Cost/oz Profit/oz
Black Oil Sunflower 69.1% $9.68 $4.32 $36.29 $0.27 $0.60
2 Pea, Sweet Dun 65.0% $8.43 $4.54 $25.29 $0.28 $0.53
3 Cantaloupe 55.9% $5.91 $4.67 $17.72 $0.44 $0.56
4 Broccoli, Waltham 29 44.9% $2.97 $3.64 $8.91 $0.52 $0.42
5 Genovese Basil 25.7% $1.15 $3.34 $3.46 $0.84 $0.29
6 Radish, Rambo 24.3% $1.54 $4.80 $5.79 $0.57 $0.18
Living Tray Whole tray sold living — no harvest, pack, chill
# Variety Margin Profit/Tray Cost/Tray $/Slot/Mo Cost/oz Profit/oz
Black Oil Sunflower 90.7% $27.21 $2.79 $102.04 $0.17 $1.70
2 Broccoli, Waltham 29 89.3% $19.64 $2.36 $58.93 $0.33 $2.78
3 Genovese Basil 89.3% $17.86 $2.14 $53.57 $0.54 $4.47
4 Pea, Sweet Dun 89.3% $24.99 $3.01 $74.97 $0.19 $1.56
5 Cantaloupe 86.3% $20.72 $3.28 $62.15 $0.31 $1.96
6 Radish, Rambo 86.1% $21.52 $3.48 $80.71 $0.41 $2.54